Hyper-concentrated.
We only include ingredients that have an active cleaning function. We never add fillers to create a false sense of value for our customers.

Optimized for quick wash cycles.
Our powder formula dissolves quickly and starts cleaning as soon as you start your wash cycle. In contrast, single dose pods and tablets
can't start cleaning until the plastic film or tablet dissolves first.

Powder detergent is better.
By creating a powder detergent, we were able to combine the most advanced enzymes specialized for cleaning dishes with the cleaning power of oxygen bleach in a single
product to simplify your dish washing routine. No extra rinses or cleaning boosters required.

Raising the bar.
We go above and beyond regulatory requirements when formulating our products. We never include known carcinogens, toxins, endocrine disruptors, and irritants in our formulations and fragrances. All of our products are:

• California Prop
• California Prop 65 chemical free
• 1,4 - Dioxane free
• EU fragrance allergen free
• Paraben and synthetic preservative free
• BPA free
• Vegan
• Cruelty-free

Better for you and your kitchenware.
Many conventional detergents include synthetic solvents and fragrances that can be irritating to skin. These ingredients can also damage some coatings and finishes on your cutlery and dishes. Our products are free of common ingredients like D-Limonene and MGDA.

Sustainable inside and out.
For us, sustainability is not just about the packaging. We also care about what goes down your drain and into your local aquatic ecosystems. Our dishwasher detergents are
• Made from 100% mineral and biobased ingredients that are biodegradable.
• Designed to be septic-safe, gray water irrigation safe, and environmentally-benign
to aquatic ecosystems.
• Packaged in recyclable cardboard tubes and come with a compostable schima superba wooden scoop.

Green chemistry innovation.
We partner with the world's most innovative green chemistry suppliers who are striving to make ethical and biorenewable improvements to traditional supply chains. We use the most advanced sugar-based surfactants directly sourced from a farmer's collective in the Netherlands and our bio enzymes are created through a low-waste biorenewable, fermentation process.