“Great product! Finally something that cleans my clothes and is environmentally friendly.”

Cat (Denver)

“Don’t think I’ll go back to regular detergent. Clothes are soft, smell good, feel extra clean somehow?”

Jasmin (Brooklyn)

“Consider me a convert. Muddy pants + sweaty shirts from a hike this weekend came out like new.”

Emma (Idaho Falls)

“I’m always wary of ‘natural’ green products, but decided to give this a try. I was shocked.”

Elbert (Philadelphia)

My skin can be sensitive and detergent can be harsh. I feel clean and my skin is better for it!

Ary (Jersey City)

“Crazy dog lady tested, normal people approved. We have a LOT of laundry. This one is a win.”

Elisheba (Keenesburg)

“Love love love this formula! The laundry came out super clean and smelling fresh for weeks!”

Mariette (Queens)

We’re big softies.

Traditional fabric softeners coat fabrics in a layer of fat to make your clothes look and feel softer. Our technology keeps fabrics refreshed and clean without additives that can harm your clothes. Your fabrics come out softer and cleaner—without ruining your favorite yoga pants or activewear.

A person in white socks stands on a small hill before a blue background.

A better way to brighten.

Optical brighteners in traditional detergents rely on color-changing molecules to make fabrics appear brighter or whiter. Our formulas remove dirt and pilling fibers that make colors look dull and less vibrant. They're effective but extra-gentle, so your fabrics stay brighter and newer-looking longer.

Killing odors softly.

Activewear "stank" is a tough nut to crack, but we figured it out. Our enzyme technology breaks down stains that odor-causing bacteria love to live on. We eliminate odors in ways your old laundry detergent doesn't... by getting rid of the source.

BYOW.

It seems silly to add water to a product to make it larger, heavier, and less potent when your washer adds water for you anyway. Our formula is hyper-concentrated and deep cleans a standard size load with less than 2 teaspoons of product.