Ask Dr. Pete: What are Optical Brighteners and Why Should We Care?

Ask Dr. Pete: What are Optical Brighteners and Why Should We Care?

Before we dive deep into the exciting world of optical brighteners (we know you’re on the edge of your seat), we want to tell you a bit about Dr. Pete.

A product inventor, innovator, and sustainability expert, he’s the brains behind our Bio Laundry Detergent and was a founding member of The Sustainability Consortium. Previously in our The Dirt series he’s covered topics on such things like, Hard Water and How it Affects Our Cleaning, What is Green Chemistry, and How to Remove Balsamic Vinegar Stains. Now he’s back to explain what optical brighteners are and why you should care.

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