We don't do laundry in a vacuum.

It’s not just about what gets on your clothes and skin, but what goes down the drain. That’s why it’s so important that our formulas be biobased, biodegradable, and environmentally benign.

We work hard to keep our ingredients clean. And we don’t stop with trying. We put them to the test. So we experimented with our detergent—not on clothes—on cat grass. The results are shocking, and we’re proud of the difference.

Our commitment to a cleaner, safer future.

We’re committed to making our vision for a cleaner, safer future a reality. With a focus on clean ingredients, responsible sourcing, and renewable manufacturing practices, we're making conscious product decisions for a cleaner planet.

Holistic approach.

We examine every aspect of our products and their life cycles in order to make responsible decisions for our formulas and packaging.

Biodegradable ingredients.

Our goal is to create 100% biobased, biorenewable, and biodegradable formulas. We include synthetic ingredients in our formulations only when the natural alternative contains known allergens, or are unsafe for people or the planet.

Learn more about our certifications:EPA Safer Choice, USDA Certified Biobased, National Eczema Association, EWG Verified. EPA Safer Choice recognition does not constitute an endorsement.Read more.

Learn more about our ingredients.

Responsible sourcing.

Our biobased raw materials are responsibly sourced and extracted directly from nature. Any palm oils used are RSPO certified.

Renewable manufacturing.

We’re diversifying our plant-based raw material sourcing with biosynthesis, a biorenewable fermentation process that utilizes naturally occurring microbes in a nutrient-rich broth, to create our advanced enzymes. Biosynthesis produces ingredients and byproducts that are nontoxic, biodegradable, and environmentally benign.

Reducing carbon footprint.

By creating hyper-concentrated formulas, we greatly reduce our package sizes in weight and volume. This means more efficient shipping, less fuel used, and fewer trucks to transport our products.

Sustainable packaging.

Our packaging is made of recyclable aluminum and cardboard. We're committed to eliminating single-use plastic in our packaging and are constantly looking for recyclable, reusable, and compostable packaging solutions.