About Dirty Labs

About Dirty Labs.

Dirty Labs is a cleaning innovations lab on a mission to take the dirty out of cleaning. We're creating hyper-efficient, nontoxic, biodegradable cleaners and we’re starting with laundry.
We founded Dirty Labs to create the change we want to see in the cleaning industry — a sustainable, biobased approach to cleaning that’s rooted in science and aligned with nature. Too many cleaners today still rely on petrochemicals and harsh synthetics that pollute the environment and our drinking water. About 40 billion loads of laundry are done in the United States each year. Most of those loads include hazardous chemicals, including EPA classified carcinogens, that enter into our water supply.
After years of research, we’ve created a new cleaning technology built with advanced biobased ingredients and without the hazardous chemicals commonly found in laundry detergents today. Our team of chemists and environmentalists have raised the bar for safety and sustainability by eliminating all California Proposition 65 chemicals of concern and EU listed fragrance allergens for the safest, readily biodegradable ingredient list.
For us, dirty-free cleaning is not just about clean ingredients. We formulate to get the job done, and we put our products through rigorous testing to ensure they’re strong enough for those who like to get really dirty, and safe and gentle enough for babies and sensitive skin.


So how does green clean
get to mean clean?



Discover the Phytolase® difference

Our Founders.

Portrait of Dirty Labs co-founder Dr. Pete He as a child.Portrait of Dirty Labs co-founder Dr. Pete He.

Dr. Pete He
Co-Founder & Chief Scientist


Pete is a veteran chemist with over 20 years of experience and a portfolio of leading innovations in home and personal care products. He also served as a board member and sector leader of the The Sustainability Consortium (TSC), one of the world’s largest consumer product sustainability organizations with the participation of multinational corporations, including Unilever, P&G, Henkel, and Walmart. During his 8-year tenure at TSC, Pete helped define and implement the product sustainability criteria for more than 100 product categories.

Portrait of Dirty Labs co-founder David Watkins as a child. Portrait of Dirty Labs co-founder David Watkins.

David Watkins
Co-Founder & CEO


David is an award-winning product designer and entrepreneur. He has spent his career designing, developing, and manufacturing consumer products for Google, Jawbone, Skullcandy, and Incase. It was during this time that he witnessed the excessive amount of manufacturing waste being produced for consumer products. As an avid climber and outdoor enthusiast, David brings his passion for nature and sustainability into his design process and has created innovative solutions to reduce waste and environmental impact.