About Dirty Labs

Dirty Labs is a cleaning innovations lab on a mission to make traditional petrochemical-based cleaning obsolete.

Too many cleaners today still rely on petrochemicals and harsh synthetics that pollute the environment and our drinking water. Some of the most common cleaning and personal care ingredients have been found to be potential carcinogens, irritants, toxins, or endocrine disruptors. We believe there's a smarter way to clean without these chemicals.

We founded Dirty Labs to create the change we want to see in the cleaning industry — a truly innovative, sustainable approach to cleaning that’s rooted in science and aligned with nature.

By utilizing breakthroughs in green chemistry, our team of chemists and environmentalists have raised the bar for performance, safety, and sustainability. Our promise is to deliver on par or better cleaning efficacy than conventional cleaners without the use of any ethoxylates, parabens, fillers, California Prop 65 chemicals of concern, and EU listed fragrance allergens.

Our founders.

Portrait of Dirty Labs co-founder Dr. Pete He as a child.Portrait of Dirty Labs co-founder Dr. Pete He.

Dr. Pete He
Co-Founder & Chief Scientist

Pete is a veteran chemist with over 20 years of experience and a portfolio of leading innovations in home and personal care products. He also served as a board member and sector leader of the The Sustainability Consortium (TSC), one of the world’s largest consumer product sustainability organizations with the participation of multinational corporations, including Unilever, P&G, Henkel, and Walmart. During his 8-year tenure at TSC, Pete helped define and implement the product sustainability criteria for more than 100 product categories.

Portrait of Dirty Labs co-founder David Watkins as a child. Portrait of Dirty Labs co-founder David Watkins.

David Watkins
Co-Founder & CEO

David is an award-winning product designer and entrepreneur. He has spent his career designing, developing, and manufacturing consumer products for Google, Jawbone, Skullcandy, and Incase. It was during this time that he witnessed the excessive amount of manufacturing waste being produced for consumer products. As an avid climber and outdoor enthusiast, David brings his passion for nature and sustainability into his design process and has created innovative solutions to reduce waste and environmental impact.