If it’s harmful to you or the planet, we leave it out.
Our ingredients are extracted directly from nature or synthesized with natural materials under mild conditions—resulting in final ingredients and byproducts that are readily biodegradable and environmentally benign.
We have achieved unprecedented standards of performance, safety, and sustainability in laundry and home cleaning. Our products are free of known carcinogens, toxins, and pollutants. And we've gone above and beyond industry safety requirements to eliminate all CA Prop 65 chemicals of concern and EU listed fragrance allergens.
Our Biobased Ingredients
How are we different?
The truth is that many detergents and cleaners still rely on harsh chemicals for cleaning efficacy. Those products contain potential carcinogens, toxins, and irritants, and have been found to pollute our drinking water supply and soils. In addition, the process to manufacture these chemicals produces millions of tons of greenhouse gases and toxic byproducts each year.
It’s hard to know the difference between a product that’s really safe and sustainable, versus the ones that simply say they are. We want you to be informed when making important decisions for you and your family, so we created a list of common laundry detergent ingredients that we left out of our formulas and why.
Interested in taking a deeper dive into the world of laundry detergent ingredients? For you overachievers out there, here’s some additional information, including ingredient names and their aliases so you can look for them on your labels.