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Our Ingredients

If it's harmful to you or the planet we leave it out.

Our ingredients are extracted directly from nature or synthesized with natural materials under mild conditions—resulting in final ingredients and byproducts that are readily biodegradable and environmentally benign.

We have achieved unprecedented standards of performance, safety, and sustainability in laundry and home cleaning. Our products are free of known carcinogens, toxins, and pollutants. And we've gone above and beyond industry safety requirements to eliminate all CA Prop 65 chemicals of concern and EU listed fragrance allergens.

What we left out.

The truth is that many detergents and cleaners still rely on harsh chemicals for cleaning efficacy. Those products contain potential carcinogens, toxins, and irritants, and have been found to pollute our drinking water supply and soils.

In addition, the process to manufacture these chemicals produces millions of tons of greenhouse gases and toxic byproducts each year.

It’s hard to know the difference between a product that’s really safe and sustainable, versus the ones that simply say they are. We want you to be informed when making important decisions for you and your family, so we created a list of common laundry detergent ingredients that we left out of our formulas and why.

Laundry Detergent No-List — potential risks by ingredient
Ingredient Pollutant Irritant Carcinogen Toxin
1,4-dioxane Yes Yes Yes Yes
Ethylene Oxide Yes Yes Yes Yes
Synthetic Preservatives (MIT, parabens) Yes Yes Yes Yes
Sulfates (SLS, SLES) Yes Yes No Yes
Chlorine Bleach (Sodium Hypochlorite) Yes Yes No Yes
Quaternary Ammonium Compounds (Quats) Yes Yes No Yes
Alcohol Ethoxylates Yes Yes No Yes
Alkanolamines (MEA, DEA, TEA) Yes Yes Yes Yes
Optical Brighteners Yes Yes No Yes
Alkylphenols Yes Yes Yes Yes
Phosphates Yes No No Yes
Dyes Yes Yes No Yes
Phthalates Yes Yes Yes Yes
Bisphenol A (BPA) Yes Yes Yes Yes

For full ingredients lists and CAS numbers, please visit each product page.