Dirty Collabs: Kim Shui, Fashion Designer

Dirty Collabs: Kim Shui, Fashion Designer

Ahead of NYFW, meet Kim Shui, the New York City-based fashion designer from Rome who’s embracing unexpected beauty and challenging the definition of who fashion is for. Read our full interview with Kim below.

Where did you grow up? What do you remember most from growing up there?

I grew up in Rome, Italy. I was surrounded by history and art—I remember taking the 779 bus from EUR to school which was next to the Circus Maximus every day and walking around after school near the Colosseum and walking down Via Del Corso with friends.

How would you describe yourself as a kid?

As a kid I was outgoing and curious. I was very studious, constantly pushing myself to achieve more.

Fashion designer Kim Shui looking at camera in yellow dress with flash.

How and when did you begin designing clothes?

I’ve wanted to be a fashion designer for as long as I can remember. In my sixth-grade yearbook, when they asked what we wanted to be when we grew up, I drew a picture of myself as a fashion designer, pencil in hand.

Are there things from your childhood or upbringing that inform the way you run your business now?

I grew up in Rome, surrounded by art and history—but rarely saw people who looked like me, especially reflected in beauty or fashion. That contrast made me sensitive to whose stories get told and whose don’t. It’s why I’m intentional about creating space for voices and perspectives that are often sidelined with my work.

What led you to carve your own path and create your own label?

Creating my own label gave me the freedom to merge cultural references, embrace unexpected beauty, and challenge narrow definitions of who fashion is for. It was a way to claim my seat at the table—while also inviting others in.

Two photos. Left photo is a fashion model wearing white fur coat and white skirt posing in dark hotel room. Right photo is of two fashion models in hotel hallway to the left a women in a red dress with punk rock metal belt and black boots and to the right a woman in black cheetah print dress and heals.

What aspects of the fashion industry would you like to play a role in changing or progressing?

I’d like to progress fashion that is thoughtful and sustainable, and play a role in expanding the industry’s visual and cultural vocabulary—showing clothes can be more than products, they can be cultural bridges and catalysts for conversation. I want to challenge narrow definitions of beauty and representation, creating space for diverse voices and perspectives that have historically been overlooked.

What inspires you most at the moment?

Right now, I’m inspired by the power of reclamation—artists, archivists who are uncovering and restoring erased histories. Whether it’s a censored painting being digitally restored like that of Artemesia Gentileschi or a forgotten textile technique being revived, that act of uncovering.