
What causes “permastank”?
“Permastank”—or the lasting stink that tends to linger even on freshly washed activewear—forms when bacteria feed on sebum trapped in many technical fabrics like activewear. While traditional detergents rely on agitation and blind chance, Dirty Labs' enzyme technology works smarter. Enzymes actively seek out and neutralize sebum stains at the source, fully neutralizing odors rather than masking them.

Smarter cleaning, longer-lasting activewear.
1. Active stain fighters
Our advanced enzymes are better at attacking and breaking down trapped sweat stains.
2. Cold water optimized
Heat ruins fabric fibers, especially in technical apparel.
3. Built-in softening technology
Traditional fabric softeners ruin technical fabrics by coating them in a layer of fat.
Modern fabrics require a smarter clean.
Synthetic fabrics with integrated stretch, moisture-wicking, or waterproofing technologies, require special care. Dirty Labs’ biobased detergents use advanced enzyme technology to effectively target stains and odors while preserving the elasticity and performance properties of these fabrics.
Strong enough for your toughest workouts.
Our product combines natural, non-toxic ingredients with advanced enzyme-driven technology to break down stains and eliminate odors, specifically targeting stubborn smells on workout gear. Powered by our proprietary Phytolase® 5-in-1 enzyme system, it delivers superior cleaning performance while ensuring safety and sustainability, offering a revolutionary solution for keeping clothes fresh and clean.
Cool down, clean up with cold water.
Washing in cold water is key to preserving the life and performance of your favorite activewear and machine washables. Unlike hot water, which can damage the elasticity and moisture-wicking properties of technical fabrics, cold water helps maintain their integrity. Our ultra-concentrated, enzyme-driven detergents are specifically designed to clean deeply in cold water, ensuring your garments stay fresh without the need for harsh chemicals or heavy agitation. By choosing cold water, you're not only protecting your clothes but also extending their lifespan.
Cleaner cleaning.
Dirty Labs is transforming home cleaning with hyper-efficient, nontoxic, and biodegradable solutions. We address the environmental impact of traditional cleaners by creating sustainable, biobased alternatives. With 40 billion U.S. laundry loads annually, many with harmful chemicals, our team has developed a safe, effective formula, free from California Proposition 65 chemicals and EU fragrance allergens, making it tough on dirty but gentle for the planet and the people who use it.